Marketing made simple? That is what many people think that social media is. But is this approach under-rating the power of using Facebook for marketing?
Here are a few really cool success stories of companies that used Facebook as marketing strategies for promotions:
# Morton’s Steakhouse ran a Valentine’s Day photo promotion on Facebook in 2009. As a result, overall business and sales experienced a marked increase.
# Target has been on board with Facebook since 2007. Instead of just talking about their business and
offering the latest sales flyer, Target started a Party Planning Page. Target experienced a 6 % increase in sales as a direct result.
# The Desert Gallery of Houston was part of a Harvard Business Review case study. Their Facebook Fan Page drew 20% more direct visits to their store from Facebook fans. As an added bonus, Facebook fans spent 33% more than the average customer. (View Article Source)
Obviously Facebook has done some great things for the sales for these companies. But can it help you market your business? I strongly believe that becoming a Facebook user is one of the best internet marketing tips around. Facebook offers a number of opportunities to use them as one of the best free internet marketing strategies. First of all, if you want to take full advantage of Facebook and make it extremely easy for Facebook users to find you, you can claim a vanity web address. To do this, log onto your Facebook page for your business and go to this web URL: http://www.facebook.com/username/. Once you are there, register the username that you would like to be visible in the URL bar. It is that simple! It is a free and easy to create.
Secondly, you can create a fan page. Asking friends and family of the business members to become fans immediately displays a good image for your company and will show people that you have a respectable amount of fans- even if they are friends and family, people who do not know you directly will never know
that. Fan pages are great ways to connect and promote campaigns.
Facebook is has an extremely wide demographic. As of January of 2011, Facebook was reaching over 600 million users. With the way that Facebook is set up to allow you to post links, blogs, pictures, promotions, videos, and more, you are most likely going to reach more people through Facebook than you ever would just writing an ordinary blog. If you want to be succesful with your business, you need to be watching what your consumers are interested in. Since Facebook is a world-wide phenomenon, you can almost guarantee that your consumers are using Facebook. Plain and simple, Facebook is good for business. It is one of the absolute best free internet marketing strategies around.
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